CHARACTERS Capitalist Realism Is There No Alternative?
REVIEW ☆ PDF, DOC, TXT or eBook Ï Mark Fisher REVIEW Capitalist Realism Is There No Alternative? · PDF, DOC, TXT or eBook Mark Fisher Ï 0 REVIEW After 1989 capitalism has successfully presented itself as the only realistic political economic system a situation that the bank crisis of 2008 far from ending actually compounded The book analyses th Socialist Realism was an artform It was conceived as a means to create a new kind of human often called the new man the point being to present heroic visions of people engaged in labour that was setting out to build the new and better world Socialist Realism was pointedly ideological and the point was to create images of healthy and vibrant people doing whatever it took to make that better world When we look at Socialist Realism today we see it as all too obviously propaganda Perhaps that is because it looks too much like western advertising from the 1950s and we have learnt to be suspicious of perfect little worlds that are a single purchase away Capitalist Realism isn t just an art movement although it is that too with advertising being its high art It is rather an all encompassing way of life As such it remains mostly invisible to us because it is the air we breathe or perhaps it is the air we don t notice weighing down upon us at 101 kPa or shifting metaphor yet again as Bourdieu liked to say it is the yes we say in answer even before the uestion has been askedThis book starts with the uote from either Zizek or Jameson that it is easier to imagine the end of the world than the end of capitalism It also uotes Thatcher s TINA There Is No Alternative The point he is making is that despite the GFC and the near collapse of the world financial system that is just when you might have thought capitalism would have been in serious trouble it barely trembled The reason given here is that capitalism has proven much better at defining the limits of the real than socialism was ever able toEven if we were all to agree that capitalism is killing the planet is causing almost satirical levels of ineuality is feeding racism and sexism and homophobia and on and on and on and even after all this we could even agree that capitalism is failing on its own terms of providing economic growth and financial stability and still even so we don t seem able or willing to imagine an alternative Rather it is almost as if recognising the problems gives us permission to ignore them and go back to being good consumersThe parts of this book I enjoyed the most were centred around his discussions of various films films that almost invariably involved the characters being impotent to fundamentally change their world on any level and so as if to cope with this incapacity they are involved in various forms of forgetting think Memento Eternal Sunshine of the Spotless Mind or the Bourne Identity films Or again films where the dystopian future doesn t centre on a despotic government forcing its own will upon the people by force of violence a jack boot stomping a face for all eternity but rather the world ending as in Children of Men where infertility threatens the future and where all of our efforts become essentially pointless and meaningless although we carry on regardless I was interested in his discussion of the difference between realism as the ideas we know about capitalism that it is fundamentally opposed to bureaucracy or that it is a system where the customer always comes first and how this is daily contradicted by our own experience of the real world of capitalism and yet this never seems to undermine our notion of capitalist realism The instances given are of workplace performance systems which he compares to Maoist versions of self criticism and Stalinist versions of 5 year plans where this was all ritual and expected dance than anything anyone literally believed He references this back to a film called Office Space from the 1990s where staff were expected to wear seven pieces of flair that would display their personality to those around them think Myers Briggs and so on All good Except one of the staff get into trouble because they are wearing exactly seven pieces of flair which proves they are only doing the minimum of what is reuired of them when they really ought to be trying to go over and above Having worked in exactly these workplaces this was all a little too real barely even exaggerated Which was also true of his discussion of the performance targets and the cult of management through numbers that surely is the essence of a good bureaucracy that most businesses routinely impose on staff And as for the truth of capitalist customer service I have but two words which ought to be enough to send a shiver of recognition down the spine of anyone who has had any contact with a business since 1980 call centre Who doesn t feel horror of the abyss when they hear the words your call is important to us interrupt the musak while on holdI liked this book it is uite short but has lots packed into it He makes the point that if the left is have a future it will need to create a positive alternative to capitalist realism which must be utopian in the sense of providing a vision for what the world could become He says criticism isn t enough because capitalism criticises itself and still goes on Wall E for instance shows the impact of a corporate monopoly in destroying both the world and humanity s ability to even move about other than with mechanical assistance The film hardly provides a vision splendid nor does it hide where the blame lies but as with Bono s Red Card we aren t offered a vision of a new world that threatens or promises to change the social structure but rather we are offered of the same old consumerism but this time with a love heart emoji painted on for good measure and the hope that perhaps this time doing the same as we have always done will produce a different result
REVIEW ☆ PDF, DOC, TXT or eBook Ï Mark Fisher
REVIEW ☆ PDF, DOC, TXT or eBook Ï Mark Fisher REVIEW Capitalist Realism Is There No Alternative? · PDF, DOC, TXT or eBook Mark Fisher Ï 0 REVIEW All areas of contemporary experience But it will also show that because of a number of inconsistencies and glitches internal to the capitalist reality program capitalism in fact is anything but realist I could ve done without the the wired society is killing us get off my lawn vibe of the chapter on young people and depression fisher basically needs to not talk about hip hop ever my god that was cringeworthy but overall it was good succinct super readable thought provoking helpful in organising my thought around a lot of other stuff and convincing wrt its key thesis though I retain significant reservations about the specifics of fisher s revolutionary program thanks maxMark Fisher Ï 0 REVIEW
REVIEW ☆ PDF, DOC, TXT or eBook Ï Mark Fisher REVIEW Capitalist Realism Is There No Alternative? · PDF, DOC, TXT or eBook Mark Fisher Ï 0 REVIEW E development and principal features of this capitalist realism as a lived ideological framework Using examples from politics films fiction work and education it argues that capitalist realism colours While reading this if I didn t feel confused I felt depressed
- Capitalist Realism Is There No Alternative?
- Mark Fisher
- 14 January 2018